AI presence is becoming more important than search rankings
Products and services have to aim to be recommended on AI
AI platforms are replacing traditional brand loyalty
Brands have to aim to be trusted on AI platforms
AI overviews are reducing visits to company-owned media
Businesses increasingly have to compensate via AI visibility
eMarketer Research, January 2026
We boost marketing and sales by getting AI assistants like ChatGPT and Gemini to cite and recommend our clients over their competitors. Our proprietary blueprint + human execution methodically improves client AI visibility, trust and recommendations, giving them an outstanding competitive advantage.
Andrew Davies, Chief Marketing Officer, Paddle
An operating system for keeping assistant outputs accurate: fact spine, prompt benchmarks, monitoring, and owning-layer fixes as your world and models evolve.
The technical fixes that make assistants able to fetch, render, parse, and quote your pages - from JS traps and overlays to canonical chaos and PDF-only facts.
How to engineer third-party corroboration (reviews, directories, registries, credible coverage) that turns self-claims into safe, cite-able recommendations.
How to build prompt-aligned answer modules with proof anchors and clear boundaries so assistants can quote and cite your company reliably.
A method to choose and lock the 10–30 questions that create shortlists and purchase decisions, then benchmark and improve performance over time.
Why clicks are falling as assistants resolve intent inside the interface, and how to measure winning when the answer happens before the visit.
Often we can commit to specific performance guarantees. We increase the probability and consistency of being cited and recommended by improving the signals that AI systems rely on, and we keep going until we achieve a meaningful competitive advantage for our clients (resulting in a multiple ROI). Customer success is extremely important to us - it's the reason we exist!
No, no no. SEO is part of the ecosystem, but AI recommendations depend on broader signals such as entity clarity, consistency, evidence, and trust surfaces across the web. On the upside, the work that we do very often improves positioning in search engine results too. In fact, many of our clients are swapping out their traditional SEO firms in favour of us.
Some changes show impact within weeks, whereas more durable outcomes compound over months. We continously measure client visibility, trust and recommendations on AI assistants, and tweak the ongoing work accordingly.
